What they are asking you is not what they are asking for.
If they ask you "Tell me about yourself.", answer the question "Why should I hire you?"
If they ask you "Why should I hire you?", answer the question "What makes you better than the competition, or the other candidates?"
At some point, the last bullet in this series will come back to: If they ask you "xxx", answer the question, "Tell me about yourself", and that's when you can probably ramble.
If they ask you "Tell me about yourself.", answer the question "Why should I hire you?"
If they ask you "Why should I hire you?", answer the question "What makes you better than the competition, or the other candidates?"
At some point, the last bullet in this series will come back to: If they ask you "xxx", answer the question, "Tell me about yourself", and that's when you can probably ramble.
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